{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

While most deluxe brand names drive direct exposure via social media advertising and marketing, celeb collaborations and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major products haven't changed a lot in decades; it does not have TikTok, and doesn't offer